PPC Trends to Watch in 2021
This is the form of internet marketing in which many businesses choose Pay per click for their businesses. Every year we can see some changes in digital marketing, just like that this year has brought some new trends in Digital marketing and in advertising. Here, this kind of advertisement makes the advertisers pay for the ad placement on search engines, social media or it can even be websites and has to pay each time whenever people clicks on the ad. When it comes to cost, it can be controlled with a daily budget. Your ad disappears from Google when your ad budget met for the day. Once the ad is completed, you get the complete ad result including how many, how long visitors originated from the PPC through analytics.
Thus, we have come up with a list of top 7 PPC trends that you can’t ignore in 2021.
Mobile friendly is a must
Having a mobile friendly website is a must when it comes to online business. This is not only crucial while optimizing for search engines but also important for a successful PPC campaign. Every Mobile user expects any website to be easily accessible from the devices. Thus, it is crucial to make sure that when any person clicks on your PPC ad, visitors should have a great user experience on your website. To make your website mobile friendly you need to work on the page speed, site responsiveness and attractive page designs for easy interaction on a mobile device.
Video ads
When it comes to content, video is king and it has its own benefits for the advertisers which will continue dominating the market in 2021. In fact, if you are not aware, search engine marketers who have zero experience with video are going to find it difficult when compared with those who do it. Video ads are great for any business to attract, reach in huge and also bring in the audience. Videos are not to be ignored nowadays in today’s digital marketing world. Video has a powerful tool for virtual communication with the audience. To get it done effectively advertisers are increasingly sorting videos. So, it’s the time for you to start with a PPC advertising program with video marketing.
Voice search
One good strategy to get ahead in your Business is to adopt a more conversational tone on your website. People are more involved when making voice searches for their requirements. Because it makes it easy to search for what they want, it will be an advantage for your business to be a big success. Make use of new trends to bring your business to the next level or make people interested with the new things. Thus, PPC advertising plan is important to optimize for voice based search which is likely to play a significant part in PPC marketing for many more years.
Audience Targeting
Here, in PPC advertising you will be able to add the target audience which is the latest feature you can see in ads. This makes you select the relevant audience whom you want to see your ad. Advertisers should take advantage of this feature which makes your brand more visible to the right audience and make the sales out of it. Targeting the audiences in ads is the most successful process for the businesses to reach their customers.
Remarketing
The most beneficial technique in paid advertising is remarketing; this is the useful technique which can track your customers to buy your service or products. Here this remarking is nothing but displaying the ads to those who have once visited and left from your website. This is the effective way to re-invite your customers for the purchase. Also one can target the audience by displaying the ads to those who have once purchased from your website. By doing this advertisers can again reach the audience and get a significant conversion rate.
As you can see, PPC strategies are constantly evolving and if you want to stay strong with your business in this competitive world, your marketing strategies need to evolve too. Hire one of the leading digital marketing companies and lift your business growth. Let us start working for your business and start solving your challenges now with the effective trends. Schedule your meeting with the Eneblur Consulting team today.
We Love sharing our successful marketing strategies of advertising. To know more about our work, check out our outstanding work on the online advertising success history of our few clients.
MYTODOKART – Mytodokart is an online supermarket; it’s an e-store to order groceries online to get delivered at the Doorstep within Belgaum and Hubli, Karnataka.
What we done for them
With App Installs Ad, We ran a campaign with an objective to increase the app installs for new apps which had only 50 downloads after the campaign it resulted in 1000+ Downloads on Google play store in a span of week.
GALAXY MALL – Galaxy Mall is a premier shopping destination in Hubli, Committed to entertainment, leisure, shopping and gaming activities, offering attractions that are world class.
What we done for them
With Lead Generation Ad, We ran a campaign to drive more leads to get more queries for their shops for rents/ sale. Spent 3000/- a month for 3 months and have got 15+ enquiries & 4 conversions worth 8L STADIUM HEALTH – CANADA Stadium Healthy has come a long way from its beginnings in Toronto, Ontario. Selling Leg wedge pillow and other products which help people to relax and their body recover and rejuvenate. Conversion.
STADIUM HEALTH – CANADA Stadium Healthy has come a long way from its beginnings in Toronto, Ontario. Selling Leg wedge pillow and other products which help people to relax and their body recover and rejuvenate.
What we done for them
With Conversion Ad, Had 25% conversions done after running the conversion campaign on FB and Instagram which got 3 sales completing purchase.
ONLINE TUTOR – FOR ALL Online Tutor is an Exclusive online tutorials preferred in India, Adelaide, Melbourne and Perth, Which helps the children to learn and Excel comfortably at home.
What we done for them
With Traffic Ad, It’s completely to get Queries through WhatsApp Message to interact and understand the child for further classes.