In today’s digital world, businesses face competition to capture the attention of their target audience. Pay-per-click (PPC) advertising has emerged as a powerful marketing tool to enhance online visibility, drive targeted traffic, and generate valuable leads.
Leverage Pay Per Click Ads During Peak Business Seasons
During peak business seasons, such as holidays, festivals, or special events, there will be a spike in demand for products or services. It becomes crucial for businesses to capitalize on this opportunity by strategically implementing PPC campaigns.
Advantages of Pay Per Click Ads for Businesses
Boost Brand Visibility –
PPC allows businesses to gain high rankings on search engine result pages (SERPs), improving brand visibility and engaging new customers.
Targeted Advertising –
PPC platforms provide comprehensive targeting capabilities, allowing businesses to reach their target audience based on demographics, location, interests, and other factors.
Immediate Results –
Unlike organic SEO efforts, PPC yields rapid results, allowing firms to make the most out of the short-lived peak seasons.
Flexible Budget –
PPC campaigns can be customized to match different financial restrictions, making them available to companies of all sizes.
Eye-Opening Statistics
- According to a study, businesses make an average of $2 in revenue for every $1 spent on Google Ads.
- Approximately 41% of clicks in search engine results go to the top three paid ads.
- In comparison with organic visitors, PPC visitors are 50% more likely to purchase.
- Around 65% of small-to-midsize businesses (SMBs) have adopted PPC advertising.
- PPC visitors are 50% more likely to engage with a landing page than organic visitors.
Types of Online Advertisements to Promote Businesses
Advertisements on Google Ads Network
Search Ads
Search Ads are textual ads that appear on search engine result pages as they correspond with specific keywords individuals are searching for. The main goal is to showcase ads fitting a person’s search query and direct them to the marketer’s webpage or landing page.
Display Ads
Display ads are eye-catching visual ads that might include images, movies, or interactive elements. They appear on various websites and apps as part of the Google Display Network. It enables targeting specific groups based on their interests or the websites they visit. Display ads help businesses reach a bigger audience, make their brand more visible, and engage with potential customers.
Shopping Ads
Shopping ads include images, pricing, and information about individual products. When users search for those products, they appear in search results, and they assist online companies in direct selling to customers by making it easier for them to find and buy what they’re looking for.
Video Ads
Video ads are engaging video commercials on platforms like YouTube and other websites. They employ videos to successfully communicate the brand’s message and catch a viewer’s attention, assisting businesses in visually promoting their products or services.
Social Media Ads
Social Media platforms include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Businesses majorly use Facebook and Instagram to increase brand awareness, capture the attention of new customers, and engage with existing customers.
Facebook and Instagram are popular social media platforms for businesses to engage with their audience with media content related to their businesses. Advertisements on Facebook and Instagram deliver a powerful message leaving a lasting impact during business seasons. Marketing on Social Media mainly focus on visual marketing strategies and provide extra information without clicks.
Pay Per Click Ads Services in Hubli
Eneblur Consulting is a top digital marketing company specializing in PPC advertising and other digital marketing services. We work with organizations to build and optimize high-performing PPC campaigns that drive targeted traffic, generate leads, and maximize ROI. Our experience covers multiple industries, and we take pleasure in delivering results-driven solutions focused on our client’s specific requirements.