If you are in the business of Gym/fitness/wellness center, this article is for you. Every health center needs a website; however, the website you plan has to have a quality design with good UI and structure to showcase your entire service portfolio information. A gym website is crucial in its ability to help you reach new customers, connect with your existing members, and improve your gym management operations.
The focus for the gym website has to be on both the content it has, and the design should also be correctly managed and balanced with the corporate image of the fitness center. Undoubtedly, the benefits of a gym website start from the showcasing of the fitness center and each of its services as part of the business.
So the objectives that you have as an administrator is to ensure that the website fulfills the primary objective and show good results of membership acquisition and loyalty, as well as maximum reach among the target audience.
Following a good tradition of providing the latest trends in the world of web design with different industry verticals, the Eneblur team has created the best websites for the fitness industry with features listed in the article below.
Home Page: The home page is the main identity of your website, has to have a summary of your services, offers, promotions, latest articles, with stunning images/videos with gym workouts.
Mobile Portability: Most people access the website on smartphones. Your website should have a mobile-first approach to ensure the website look equally awesome on smart devices.
The promotion offers: Let your website invite visitors to check promotion offers on subscriptions, annual packages, wait for gain or loss packages, etc.
Get Consultation: You must have a section to invite live interaction or consultation with Gym trainers, dieticians, nutrition consultants to engage with visitor queries.
Services: Showcase what your fitness center has to offer. Many gyms nowadays offer multiple services apart from the gym, like Zumba, Aerobics, CrossFit, Yoga, etc.
Blogs: Keep your website updated with frequent updates about topics related to health, wellness, diet, staying fit, etc.
App store links: If your center has developed a mobile app for Gym operations, you must showcase it on the website so that you can attract downloads of apps by visitors.
Team of Trainers: Give a feel-good factor for your trainer, put his photographs along with his fitness stats to let a visitor know what quality trainer they will get to train with.
Testimonials / Reviews: Reviews always influences a decision, let you member and trainers speak out their heart to say about your facility.
Packages / Subscriptions: List out all the subscriptions, packages you have for different segments of your center. Mention promotions offer discounts.
FAQs: Have a list of frequently asked question about a gym facility, services to answer queries by visitors
Ecommerce – Supplements: There can be an eCommerce section within the website to sell supplements of protein products; fitness equipment integrated with online payments.
Instant Calculators: Allow the visitor to interact with the website with calculators like BMI calculator etc. and suggest things based on the calculated output.
Events / Workshops: If your center holds events/workshops related to health and fitness, announce it on the website.
Gallery: You website needs to be filled with beautiful pictures and video of people working out.
Contact / Enquiry forms: Invite your visitor to submit their contact info and request a call back from you. Apart from the website, GYM businesses also need to invest continuously in SEO for the gym website. Here is our article enlightening how to get your gym website on top of local searches.