We have all been seeing ads in between our app sometimes; these are positioned by advertisers as in-app advertisements or mobile ads. Presently, In-application advertising has become the fastest-growing sort of mobile advertising in the market and the reason behind this is because 90% of smartphone time is spent on apps. In addition, it also offers marketers what other mediums cannot, that is- Laser focused user targeting and data tracking. It’s most beneficial in gathering data for reaching more audiences and for achieving the desired goal.
Also, you can find out where your audience spends most of the time on mobile by targeting certain groups. As you may or may not know, years back people were more into Facebook and Twitter but now it’s completely different. Now the available apps are also ruling wide by mobile users like Social Media to focus a vast array of mobile apps.
The Types of In-App Advertising which will Raise Brand Awareness Advertisements
Every company must understand how consumers will use their mobile devices to experience an ad. Then, brands must choose the foremost appropriate ad format. Here are kinds of in-app advertising formats that are proven effective.
Video ads produce the simplest engagement rates. Instream pre-roll ad formats play before user-selected content begins, the mid-roll ad formats crop up within the middle of the video, and therefore the post-roll ad appears right after the video.
Banner ads are the affordable static ads that are screened at the highest or at the rock bottom of the screen. In-app banner advertising usually includes full-screen banners that cover the entire screen of mobile devices.
Mobile game ads bring the great output of the in-app ecosystem. Those are the interactivity, engagement, and memorable user experience. Cost-effective game advertising are often static and dynamic and include rewarded videos or interstitial ads.
3 Benefits of In-App Advertising
- Reach even larger audiences
Every business goal is to reach audiences in large amounts in their marketing strategy for marketing their products. It has proven that online advertising is more effective than traditional marketing for grabbing the attention of people. Thus, it’s more important to satisfy your customers on a greater number of media outlets than to flood a few channels with content. Indeed, most people spend their time more on mobile apps. So placing ads in apps can create brand awareness and ultimately the businesses achieve their goal.
2. Specific targeting
Most of the in-app advertising works kind of similar to PPC ads. That is, anyone who comes up with the ad has to pay only for the number of views on your video, or the number of clicks on your banner ad. This is why the mobile app makes a more cost-effective advertising channel than traditional advertising. Also, allows you to target the specific audience to buy your product or services by making the setting on the audience type and age, etc. as like Facebook settings. With this feature, you can target your audience and make them engage with your Business. This process, combined with the pay-per-play pricing advertising structure, has the potential to make in-app advertising the highest ROI activity.
- Higher engagement rates
The greatest innovation that has changed the app industry is that the concept of “native” advertisements. The native advertising concept actually goes against traditional advertising. Native advertising works well because today’s people are curious about online advertising instead of traditionally intrusive advertising. With modern practices like native in-app advertising, you don’t gotta slap consumers across the face with every product placement. Instead, you now have the opportunity to introduce your product in subtle ways that will create a positive impression on your brand and a large amount of Engagement rate by the people.
In-app advertising is growing stronger every day. Eneblur Consulting has a dedicated digital marketing team that helps to form good connections with audiences in a new way through our creative in-app and PPC advertisement strategies. We help companies in managing ad campaigns on social media, Google PPC, and mobile ad platforms. Connect with us to know more about how we you can make an impactful increase in Brand awareness by in-app advertising or mobile app advertising.