If you want to be in front of customers, then missing out on Google’s search network and Facebook news feed in your marketing strategy is a big mistake you can ever do for your business.
Even though these two platforms are competitors to each other, numerous organizations are utilizing the quality of advertising on Google and Facebook ads to accomplish maximum visibility.
Let’s see how Google ads and social media ads effectiveness work and why you ought to think about utilizing both as part of your digital marketing strategy.
What are Google Ads?
Google ads is an advertising platform that falls under two different marketing channel known as search ads and display ads.
Google ads are a powerful method to drive qualified traffic, or targeted customers, to your business while they’re searching for product and services you offer. Google ads can also help with getting more calls and increase your in-store visits.
While the functionality of search and display ad is very different, the only similarity is where advertisers have to bid to have their ads shown to their targeted audience.
The Google search ad allows you to show your ads, who are actively searching for your product or service with the keyword you have bid for.
If you own a warehouse in Bangalore and you want to give it for rent, your ad shows up every time a user types “warehouse for rent in Bangalore.”
As you can see in the above example of one of our clients, these search ads are a phenomenal way to capture your targeted audience who are researching what they want with the buying intent.
Google has an agreement with a large number of sites and applications, wherein the website gets income for permitting Google to promote ads. Google display network is the place your ad appears to users throughout the internet. Google display ads can be exceptionally powerful for companies, with right strategy in place.
The key for you will be to really dig into audience, so you can better understand your options, how you can effectively customize your audience to best meet your campaign needs, and see the best result.
What are Social media Ads?
Social media ads are one of the speediest and provide a profitable opportunity to connect with your targeted audience.
When setting up a campaign, you have to consider where you can discover your audience on social media, what sort of campaign you’re hoping to spread through social advertisements, and how you can utilize this data to optimize ad investment. To get you out from this misery, here is a short synopsis of the different types of social media advertising options:
It’s a known fact that Facebook is the universal social media network. With over 2.7 billion monthly users, providing advertisers an opportunity to reach virtually anyone and everywhere.
Aside from having a huge number of the potential audience, their advertising platform is solid and reliable. It has the advantage of being incredibly visual and offering numerous and detailed options, from demographics to lookalike audience.
Users are slanted to expand plenty of time to consume a variety of amazing visual content. To exploit Instagram maximum potential, discover your brand more on highly optimized images and videos.
Sellers of products that are engaging or who can consolidate visual media into their campaigns will generally perform best on this social media channel.
LinkedIn Ads :-
This social media platform, with a huge aspect of professional users, brings an advertising solution for those hoping to reach out to the corporate audience with B2B marketing.
The enterprises that see the best accomplishments with LinkedIn ads include high-end B2B products and services, secondary education, and recruiters.
Pinterest Ads :-
Pinterest carries a generally female audience to social media and is an outright hotspot for themes, for example, weddings, cooking, or style, making it helpful for marketers in this speciality.
Twitter Ads :-
Social media with blue little bird network likewise offers exceptionally intriguing social ad options, letting advertisers create campaigns to adapt various objectives (app install, conversion, leads, etc .) and increase their followers with the twitter audience platform.
Conclusion: Hire an ad campaign management agency.
If you are still confused on which is going to work for your business, hiring a team that is truly best at digital marketing, will probably get great outcomes. You get to keep focusing on running your business and doing what you do best.