What are UTM codes?
UTM stands for “Urchin Traffic Monitor“. A UTM is a small snippet code that that we can add to the end of our URL to track the performance of campaign. We have to track the source, medium, campaign, term and content of the URL parameters.
What we can track with UTM codes ?
5 different URL parameters we have to track with UTM.
- Traffic Source
- Campaign Name
- Keyword Term
What are the advantages of UTM?
- UTM helps to track the results of online advertisements.
- Helps to differentiate the referral and direct traffic to a website.
- Helps to show clear results to a clients.
- Will get clearer insight into marketing performance.
How to create UTM codes ?
In two general ways we can create UTM code.
1. Manual Method
Example of how UTM code may look like: