Non-Government Organizations (NGOs) and charitable organizations are also called non-profit organizations. This group of private companies is involved in supporting social causes and assisting development at local, national, and international levels by conducting special and regular events and activities. NGOs run campaigns to raise awareness and influence policies with associated groups.
NGOs often document their activities on paper and use the usual outreach strategies. But due to the evolution of the digital world and world connected with the internet, organizations must utilize and integrate modern information and communication technologies with their day-to-day operations and management of NGOs. It will involve project progress monitoring, finance monitoring, operations, and executions.
Recently, Eneblur Consulting launched a brand-new website for a Gadag-based NGO called Dwarakamai Foundation. Aiming to improve the lives of the poor and outcasts, Mr. Vinayak founded this organization.
This new foundation aims to “Feed and help those in need regardless of their background.”
Apart from feeding the needy philosophy Dwarakamai Foundation also involves itself with the below activities;
-We work with women with the theme of women empowerment.
-We are involved in helping children with education by providing scholarships at various levels.
-We support old age people.
As NGOs implement digital transformation strategies, they must build their online presence with a professional website, possibly a mobile app to capture the process of operations, and a Google My Business site for online visitors. Sometimes people volunteer and want to be involved with specific causes they are passionate about, so they search for organizations near them to find the right match. A person checks websites, an organization’s credibility, transparency, etc.
A website forms an integral part of any digital marketing strategy. A website for an NGO gives all information related to the organization to visitors. An NGO website will usually contain the following pages: Homepage, about the organization, activities of the organization, a picture gallery of past events, a donation option where one can donate to any cause, a volunteer section where one can take part in an initiative by the organization and a contact page with all information on how to contact the organization.
Digital Transformation for any organization would help in the following ways.
- Reduces operational costs
- Increases Productivity
- Collaborations with other organizations and people are easy.
- Boost Internal and External communication efficiency
As a way to communicate your activity to a world that is socially connected and accessible all the time, digital marketing is an effective tool. The use of social media channels contributes a great deal toward establishing your organization’s reputation in the online space.
At Eneblur Consulting, we help organizations successfully transition to the digital age. We set up all necessary means for data collection and analysis, resulting in a better understanding of logistics and operations. Connect with Eneblur Consulting in Hubli for help with your NGO’s website and digital marketing. We have helped a few NGOs take up the cause and be successful with it.