India is set for Lockdown, to protect its citizens from the novel corona virus affecting many countries worldwide. 24th March Prime minister announced a 21 days lockdown for its people. Virtually every business from bog corporate houses to shops, SMEs, small vendors, all are going to get affected by this shut down. People have isolated themselves in their homes, have been working from home, this has led to a spur in the social media usage, average hours on social media has shot up 45%.
We as a popular digital marketing agency, feel this is really a great opportunity for businesses to kill the competition on the internet by showing their brands on social media. We are going to share some insights for businesses how some fantastic and mind-boggling ideas can turn around your business in the next 21 days of black-out.
1. Your business can still be active
There is absolutely no need to feel the lock down for your business. There are quite a few businesses that could be operating in your geography in your category, they could have closed shops, don’t follow them, don’t shut down your marketing and branding efforts on the internet because in these 21 days your fellow competition is not working and thinking OMG. You should start/ continue the Internet marketing efforts on Google/ social media channels with a professional partner.
2. Don’t stop your digital spend
Even though it’s a shutdown, internet is working, social media is working, people are searching so that leads you to have an impact where your presence and spend could get you prospective customers, your website can turn your visitors into customer sooner or later. The better you spend you will have higher visibility, since your other marketing efforts are inactive; ignite your digital marketing efforts.
3. Collect Leads, Act Later
Many feel that they will not be able to service customers if they get a lead for their service, its assumed that customers are also not have feasibility to meet and decide on any service, so any lead coming in won’t be converted as both parties are locked down, use the opportunity window to collect more leads and act upon soon its open, the leads collected will act as funnel for your sales team and customers will appreciate you providing services sooner lockdown is over and you will have great boost to your brand.
4. Spend wisely, adopt a nothing to lose strategy
It’s unfair to say that during the lockdown, people are not using a particular social media channel, it’s a mistake, we have had someone saying LinkedIn, won’t be in use as people are not in office and not connected to professional network, this is totally baseless, people are equally spending time on google searches, Facebook, twitter, LinkedIn, Instagram etc., so it will be wise to split your digital marketing equally to multiple channel and see the reaction and analytics.
5. Be quick to change your Online strategy
By spending on social boosts and ads you are bound to get good results and widen your reach, however keep analyzing your spend, and adopt and be flexible to stop some spend and increase your budget on a specific part of your money. If Google PPC ads are giving better results, increase the spend, cut on another channel if it’s not working for you. Also time your ads, posts in such a way that people see your brand more often than not.
Always remember to use this opportunity with a positive intent and let your digital marketer / agency device strategy based on local presence, capacity of your business as the strongest weapons in your marketing arsenal. If you haven’t got started yet you have still 19 days left, Call us on 7686006867