Business can be grown only when it is properly promoted, Impressive graphical designs are the ways to develop your business and find potential customers. It is one of the most critical and fundamental factors effecting the success of digital marketing campaigns. So,asking these three questions to yourself helps you to choose your final design.
1. Is this the right font :- Your font should match the image you have chose, find the fonts that doesn’t contradict your message and make those words come to life, too many fonts can make your design unprofessional, remember dark background means light text and vice versa.
Know how you want to your audience to feel when they look at your design. For example,like if your designing for any Fun events. It should be Playful and bright whereas if your designing for any business you can be playful but make sure you don’t cross boundaries because you have to also pair it with professionalism, So you need to choose them with care and an eye for design. Never use Font strokes, text shadow, stretching your fonts, make sure your font is clean and elegant.
2. Is this an Interactive design :- Attractive design is one of the key to make someone stop scrolling and making him/her wait, using clean, crisp and in focus images with good resolution helps you to stand out.
When you’re creating visual campaign for your business , Choosing the proper color scheme plays an extremely important role.
3. Right design to right platform :- Using an high quality image or video is treated infinitely more favorably by algorithm, Every platform has different size and different kind of audience as well.
Here are some of the different feed sizes in social media
- Facebook requires 940 x 788
- Instagram requires 1080 x 566
- Pins in feed 238 x adjusted height
- Twitter requires 1024 x 512