{"id":770,"date":"2022-02-08T06:54:45","date_gmt":"2022-02-08T06:54:45","guid":{"rendered":"https:\/\/www.eneblur.com\/blog\/?p=770"},"modified":"2022-02-09T09:29:36","modified_gmt":"2022-02-09T09:29:36","slug":"top-5-important-metrics-from-google-analytics","status":"publish","type":"post","link":"https:\/\/www.eneblur.com\/blog\/top-5-important-metrics-from-google-analytics\/","title":{"rendered":"Top 5 Important Metrics from Google Analytics"},"content":{"rendered":"\n

As we all know website for your business or your profession, is the most important starting point of taking your business digital. But having a website and not analysing what\u2019s happening with it equally plays an important role. We have to spend time in analysing weather the purpose of having a website is being served.
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Eneblur Consulting<\/a><\/strong> as a professional digital marketing company<\/a>,<\/strong> suggests website owners to rely on website statistics and analysis provided by various tools, but we recommend and kind of master the analytics provided by Google Analytics in specific.<\/p>\n\n\n\n

When it comes to KPIs (Key Performance Indicators) which should be closely monitor, we shortlist below 5 from the pack of many.<\/p>\n\n\n\n

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Visitors<\/strong>: An important and key data that tells you how many people have visited your website, how many of them are new and unique, how many are returning visitors Many times we run a paid advertisement campaigns to drive traffic and this parameter also indicates how that campaign was effective.<\/p>\n\n\n\n

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Trends with Visitors
<\/strong>after studying about the visitors on your website, it\u2019s important to have an observation about his behaviour such as leaving immediately within few seconds will count for your bounce rate metrics. We may have to work on the site content of the pages with high bounce rate. Tracking the number of page views, average page views per visit, and average time spent are key metrics to determine visitor trends and make adjustments with your content and usability factors. Most times visitors won\u2019t land to your website via home page, if you have blog articles they may act as landing pages, it\u2019s important to keep an eye on effective landing pages, exit pages.<\/p>\n\n\n\n

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Traffic Sources<\/strong>: Traffic sources metrics gives you wealth of Indicators to study, Search engines, referring sites gives you an idea about your page optimization for search engines, Inbound direct traffic % can indicate people directly accessing your website with URL. If a Referring site % of source is higher you may put up more content with back links to your website, which will boost traffic.<\/p>\n\n\n\n

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Keyword Analysis<\/strong>: If you have a product or service, most likely people will find your website clicking on the search engine results. Which keywords are driving traffic and which are leading to bounce rate can be a good analytics pointer to improve pages. You may work with keyword you may be missing out that\u2019s not bringing traffic to your website so that the month on month keyword planning and analysis can boost traffic to landing pages.<\/p>\n\n\n\n

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Leads and Conversions<\/strong>: Optimizing website<\/a><\/strong> pages to lead generation and conversion is the most prominent objective of most website creators. Completing a request a demo, enquiry form or signing up for newsletter updates are important indicators. Also many times direct calls can happen from websites which will boost sales as well. Looking at the conversion goals from Google analytics can lead to lots of improving decisions with website traffic.<\/p>\n\n\n\n

Other than above listed factors like devices, browsers, location and demographics of visitors, map overlay are important metrics to look at.<\/p>\n\n\n\n

Always leverage insights from your website\u2019s Google Analytics account to find out trends, make adjustments, and watch for changes to help website do better consistently.<\/p>\n\n\n\n

To get more insights into why users interact with your website the way they do, we offer specialized services as part of our Search Engine Optimization Services<\/a><\/strong> to help you stay ahead of competition.<\/p>\n","protected":false},"excerpt":{"rendered":"

As we all know website for your business or your profession, is the most important starting point of taking\u2026 <\/p>\n

Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420],"tags":[7,15,194,425,422,421,86,423,424],"yoast_head":"\nTop 5 Important Metrics from Google Analytics -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eneblur.com\/blog\/top-5-important-metrics-from-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Important Metrics from Google Analytics -\" \/>\n<meta property=\"og:description\" content=\"As we all know website for your business or your profession, is the most important starting point of taking\u2026 Read More »\" \/>\n<meta property=\"og:url\" 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