{"id":181,"date":"2020-08-25T07:19:21","date_gmt":"2020-08-25T07:19:21","guid":{"rendered":"https:\/\/www.eneblur.com\/blog\/?p=181"},"modified":"2020-10-05T06:17:47","modified_gmt":"2020-10-05T06:17:47","slug":"what-is-utm-tracking-code-how-it-works","status":"publish","type":"post","link":"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/","title":{"rendered":"What is UTM Tracking Code &#038; How it Works?"},"content":{"rendered":"\n<p><strong>What are UTM codes?<\/strong><\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; UTM stands for &#8220;<strong>Urchin Traffic Monitor<\/strong>&#8220;. A UTM is a small snippet code that that we can add to the end of our URL to track the performance of campaign. We have to track the source, medium, campaign, term and content of the URL parameters. <\/p>\n\n\n\n<p><strong>What we can track with UTM codes ?<\/strong><\/p>\n\n\n\n<p>5 different URL parameters we have to track with UTM. <\/p>\n\n\n\n<ul><li>Traffic Source <\/li><li>Medium <\/li><li>Campaign Name <\/li><li>Content <\/li><li>Keyword Term <\/li><\/ul>\n\n\n\n<p><strong>What are the advantages of UTM?<\/strong><\/p>\n\n\n\n<ul><li>UTM helps to track the results of <a href=\"https:\/\/www.eneblur.com\/digital-marketing.php\">online advertisements<\/a>. <\/li><li>Helps to differentiate the referral and direct traffic to a website. <\/li><li>Helps to show clear results to a clients. <\/li><li>Will get clearer insight into marketing performance. <\/li><\/ul>\n\n\n\n<p><strong>How to create UTM codes ?<\/strong><\/p>\n\n\n\n<p>In two general ways we can create UTM code. <\/p>\n\n\n\n<p>1. Manual Method <\/p>\n\n\n\n<p>2. <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">Google URL builder<\/a><\/p>\n\n\n\n<p><strong>Example of how UTM code may look like:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">https:\/\/www.eneblur.com\/web-services.php?utm_source=facebook&amp;utm_medium=cpc &amp;utm_campaign=diwali_offer&amp;utm_content=web_ad<\/p>\n\n\n\n<ul><li>&amp;utm_source=Facebook <\/li><li>utm_medium=cpc <\/li><li>utm_campaign=diwali_offer <\/li><li>utm_content=web_ad<strong> <\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What are UTM codes? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; UTM stands for &#8220;Urchin Traffic Monitor&#8220;. A UTM is a small snippet code that\u2026  <\/p>\n<p><a class=\"btn-primary\" href=\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/\"> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[108,110,107,102,104,111,109,112,103],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is UTM Tracking Code &amp; How it Works? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is UTM Tracking Code &amp; How it Works? -\" \/>\n<meta property=\"og:description\" content=\"What are UTM codes? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; UTM stands for &#8220;Urchin Traffic Monitor&#8220;. A UTM is a small snippet code that\u2026  Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eneblurconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T07:19:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T06:17:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eneblur.com\/blog\/wp-content\/uploads\/2020\/08\/utm-tracking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eneblur Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eneblur\" \/>\n<meta name=\"twitter:site\" content=\"@eneblur\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eneblur Blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/\"},\"author\":{\"name\":\"Eneblur Blog\",\"@id\":\"https:\/\/www.eneblur.com\/blog\/#\/schema\/person\/a4762917d6913b544820846b10758fe9\"},\"headline\":\"What is UTM Tracking Code &#038; How it Works?\",\"datePublished\":\"2020-08-25T07:19:21+00:00\",\"dateModified\":\"2020-10-05T06:17:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/\"},\"wordCount\":197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.eneblur.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eneblur.com\/blog\/wp-content\/uploads\/2020\/08\/utm-tracking.jpg\",\"keywords\":[\"campaign url builder\",\"google utm\",\"Urchin Traffic Monitor\",\"UTM\",\"UTM code\",\"utm code generator\",\"utm parameters\",\"utm source\",\"UTM Tracking\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/\",\"url\":\"https:\/\/www.eneblur.com\/blog\/what-is-utm-tracking-code-how-it-works\/\",\"name\":\"What is UTM Tracking Code & How it Works? 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